Growth Product Manager / Jan 2021 – Aug 2021
Founded and lead a new growth team’s experimentation efforts to drive new revenue across multiple web and mobile SaaS products.
Increased "saved" users by 80% in a high-risk downgrade funnel through cross-functional experiments. Increased call-to-action clicks by 10x for a free product used by millions through multivariate testing. Spearheaded a standardized team-wide experiment program to identify, prioritize, and execute experiments impacting acquisition, retention, and monetization.
Mobile Product Manager / May 2020 – Jan 2021
Lead a product team to overhaul and relaunch Tailwind's flagship mobile apps for iOS and Android.
Surpassed revenue goals for 2 consecutive quarters by architecting a new feedback process that culminated in relaunching a dramatically faster, more stable app. Doubled the struggling rating of our iOS app from 1.6 to 3.2+ stars in the first 3 months through a collaborative bug-fixing process and new review generation strategy. Increased mobile-first Instagram signups by 2.5x in our first 6 months through a series of acquisition experiments and ASO optimizations.
Associate Product Manager, Monetization / Jul 2019 – May 2020
Championed scalable revenue growth through a blend of marketing savvy, hands-on engineering, product leadership, and data analysis to launch high-yield growth experiments.
Facilitated a design sprint and lead a series of follow-up experiments to optimize Tailwind's homepage and pricing pages for the first time in years. Co-lead an in-depth series of pricing research sprints with our co-founder that substantially informed the monetization strategy for a new product. Co-lead a strategic messaging sprint to reposition our Instagram product as a "Smart Assistant" that stood out in a saturated market. The resulting GTM campaign amplified one of the company's most successful launches.
Growth Marketer / May 2018 – Jul 2019
Scaled inbound lead acquisition into 5-digits in the first year and launched new demand generation campaigns to drive signups and upgrades while tripling our email list.