Lead a cross-functional growth team, encompassing product, design, engineering, marketing, support, and sales, to increase revenue and activation in self-serve customer segments.
Unlocked a +60% surge in essential activation metrics through iterative A/B testing of “welcome document” onboarding strategy.
Orchestrated a personalization strategy that combined changes to in-product UX, template content, and data infrastructure to boost first-day user activation by +11%.
Formulated a new metrics system with data science to clearly understand user engagement and team activation, subsequently adopted as company-wide standard metrics.
Growth Product Manager / Jan 2021 – Aug 2021
Founded and lead a new growth team’s experimentation efforts to drive new revenue across multiple web and mobile SaaS products.
Increased "saved" users by 80% in a high-risk downgrade funnel through cross-functional experiments.
Increased call-to-action clicks by 10x for a free product used by millions through multivariate testing.
Spearheaded a standardized team-wide experiment program to identify, prioritize, and execute experiments impacting acquisition, retention, and monetization.
Mobile Product Manager / May 2020 – Jan 2021
Lead a product team to overhaul and relaunch Tailwind's flagship mobile apps for iOS and Android.
Surpassed revenue goals for 2 consecutive quarters by architecting a new feedback process that culminated in relaunching a dramatically faster, more stable app.
Doubled the struggling rating of our iOS app from 1.6 to 3.2+ stars in the first 3 months through a collaborative bug-fixing process and new review generation strategy.
Increased mobile-first Instagram signups by 2.5x in our first 6 months through a series of acquisition experiments and ASO optimizations.
Associate Product Manager, Monetization / Jul 2019 – May 2020
Championed scalable revenue growth through a blend of marketing savvy, hands-on engineering, product leadership, and data analysis to launch high-yield growth experiments.
Facilitated a design sprint and lead a series of follow-up experiments to optimize Tailwind's homepage and pricing pages for the first time in years.
Co-lead an in-depth series of pricing research sprints with our co-founder that substantially informed the monetization strategy for a new product.
Co-lead a strategic messaging sprint to reposition our Instagram product as a "Smart Assistant" that stood out in a saturated market. The resulting GTM campaign amplified one of the company's most successful launches.
Growth Marketer / May 2018 – Jul 2019
Scaled inbound lead acquisition into 5-digits in the first year and launched new demand generation campaigns to drive signups and upgrades while tripling our email list.
Officer, Board Member & Head of Marketing / Jan 2020 – Jan 2021
I served as one of the four key officers for Techlahoma, a nonprofit that advances free technology education and community across the state of Oklahoma.
Inbound Marketer / Jun 2016 – May 2018
Executed inbound campaigns for clients to successfully generate and nurture a steady stream of leads before handing them off to a sales team.
Created and managed 6,000+ Facebook Ads across 1,200+ campaigns for 30+ clients across industries including healthcare, professional services, and finance.
Developed, promoted, or optimized 25+ websites for SEO, UX, and lead generation.
University of Oklahoma
(B.A.) Public Relations | 3.84 | 2012 - 2016
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